
Interesting item today in the International Herald Tribune, pegging the long-term market value of this year’s America’s Cup in Valencia, Spain, at $8 billion. I’m not sure how exactly that was tallied up - or by whom - but at face value that’s a big surprise, considering (a) next year’s summer Olympics, a much bigger event, are expected to generate just $3 billion; (b) sailing gets hardly any revenue from television advertising - in fact it’s pretty hard to find coverage of it at all. For other comparisons to the market value of top sporting events, check out this recent piece from Forbes. I dunno. Sounds like fuzzy math to me. Here’s the Tribune clip:
VALENCIA, Spain: The America’s Cup will generate €6
billion (US$7.96 billion) and 61,300 jobs for Spain over the next eight
years, according to a report released Monday.A document called "The economic impact of the America’s Cup"
analyzed the benefits of the sailing event between 2007 and 2015 on
host city Valencia and the rest of Spain.After spending more than €2 billion (US$2.65 billion) on
infrastructure — including the building of the Port America’s Cup,
which is expected to host 1 million visitors over the event’s three
months — the province of Valencia is expected to gain €3.7 billion
(US$4.9 billion) and generate more than 40,770 jobs, mostly within the
service and industry sectors.
Original post by Jeffrey Davis and software by Elliott Back





